|Photo: Francesca Marchi|
Established in 1933 by Francesco Illy, the company is a testament to the power of continuous and pioneering innovation underpinned by a passion for science, research and knowledge. Illy achieves the highest possible product and service quality through an enduring commitment to user-centred design. The end customers' experience of the coffee they produce lies at the heart of everything they do.
Created by the pop artist James Rosenquist in 1996, the current version of the logomark is distinctive and instantly recognisable.
Its more mechanical and straight-laced predecessor is shown below on the 1974 packaging of the innovative vacuum packed ESE coffee system (Easy Serving Espresso).
My thanks to Francesca and Mr Liverani for a fascinating and compelling visit.